NEWS

Riccardo Guasco signed the Milano San Siro Jumping 2022 communication campaign scheduled from mid – May. Influenced by cultural and artistic movements such as Cubism and Futurism, various subjects have been drawn with simple lines and soft colours. The horse is at the center of everything to symbolize the concept of integration between nature and landscape, Leonardo’s static perfection of Horse and the horse’s elegant movement during various disciplines. The campaign’s concept of integration is the base of the equestrian event: the Milano Jumping Cup, is not just an event, but a dimension, the passion of many in a single fascinating idea that makes horse riding the protagonist of the scene and gives the city a reality that did not exist before.